-
The creator of Nice, Lauryn Morris, has two decades of experience building products and experiences. She holds 14 patents and was named one of Fast Company's Most Creative People in Business for her work in hardware development at Snap Inc.
She is passionate about exploring regenerative design systems that address the global challenges of the linear economy and the overconsumption of physical goods.
During her Cimatebase Fellowship, Lauryn recruited a dozen Fellows to explore the feasibility of scaling the electric conversion of vintage gas-powered vehicles. Much of that research led to the outcomes shared here, and will continue to influence the path that Nice takes in the future.
-
NICE stands for No Internal Combustion Engine.
At first glance, Nice is a framework for making vintage cars electric at scale, with a goal of reducing ICE vehicles on the road. Under the hood, Nice teaches a Regenerative Design mindset, with a goal of empowering people to find joy in using beautiful old things, instead of discarding the old and purchasing new.
The Nice concept is built upon economies of scale, utilizes known technologies, and improves existing processes. We aim to concurrently convert vehicles resulting in fleets of turn-key EVs. Access will be provided to customers at an accessible price point, with an intention of replacing their ICE daily drivers.
Nice values abundance, collaboration, resourcefulness, integrity, generosity, and transparency.
Scale is what will lead to a legitimate reduction of greenhouse gas emissions. There are many reputable shops worldwide that can assist with one-off conversions; for a comprehensive list of shops in the USA, please visit Fuel2Electric.com.
-
"Time is the critical factor in climate change, biodiversity loss, and the erosion of natural resources. In a race to avoid planetary calamities, now is better than new. Solutions to solving the climate crisis do not need to be systems-level, broad, expensive, or idealistic. They must be granular, targeted, cheap, and ready-to-go." - Dr. Jon Foley, Project Drawdown
The concentration of greenhouse gasses in the earth’s atmosphere is directly linked to the average global temperature on Earth. The most abundant greenhouse gas, carbon dioxide, is largely the product of burning fossil fuels.
Impacts of a 1.1-degree increase above the pre-industrial period are here today in the increased frequency and magnitude of extreme weather events from heat waves, droughts, flooding, winter storms, hurricanes and wildfires. A warmer world - even by a half-degree Celsius - has more evaporation, leading to more water in the atmosphere. Such changing conditions put our agriculture, health, water supply and more at risk. It's how you go from half-degree of warming to economic hardship.
To prevent warming beyond 1.5°C, we need to reduce emissions by 7.6% every year from this year to 2030. Every year we fail to act, the level of difficulty and cost to reduce emissions goes up.
Sources: UN Environment Program and the Environmental Defense Fund
-
“A circular economy is a systemic approach to economic development designed to benefit businesses, society, and the environment. In contrast to the 'take-make-waste' linear model, a circular economy is regenerative by design and aims to gradually decouple growth from the consumption of finite resources.”
Two notable principles of a circular business model are:
Extending product life - Utilizing the residual value of existing products, and ensuring durability, reparability, upgradability, and modularity of new products.
Product as a service - Providing a capability service to satisfy users’ needs without owning physical products. Maximizes how idle assets are used across a community while providing customers with affordable and convenient access.
-
We’re seeking support and knowledge as we navigate the next stage of Nice. To investigate Business Models, Cost, Demand, and Compliance, we are seeking expertise in:
Circular Business Development
EV Regulations and Policy
Federal and Local EV Grants and Subsidies
EV Supply Chain, Manufacturing, and Engineering
About Us
Resources
Links
The U.S. Climate Vulnerability Index
Books
Working to Restore by Esha Chhabra, 2023
Proposals for the Feminine Economy by Jennifer Armbrust, 2018
Cradle to Cradle by William McDonough and Michael Braungart, 2002
Wabi-Sabi for Artists, Designers, Poets & Philosophers by Leonard Koren, 1994
The Wastemakers by Vance Packard, 1959
Contributors
Special thanks to:
Sarah Lyon, ASE Certified Auto Mechanic
Chloë Greene, Art Director, Brand Strategy
Leah Feuer, Advisor
Brittney Manning, User Researcher and Analyst, Wireframing
Haley Harrington, Market and Financial Analyst, Strategy
Emma Roach, Data Analyst, Strategy, Project Management
Bryan Thompson, Vehicle Strategy
Ellis Hamburger, Copywriter, Positioning
Giovani Flores, Illustrator
Reece Parker, Illustrator
Additional thanks to:
Alexander Graebe, Mansha Kapur, Jedtsada Laucharoen, Yusuf Jameel, Kapilan Tamilselvan, Jim Boley, Olivia Burca, Jonny Amon, Mariel Sabraw, and Hannah Weitzman
Reinvent the wheel with us.
We have a model for scaled production and a business hypothesis. Now we’re seeking support and knowledge as we navigate the next stage of Nice.