We’re NICE.
Meet the team and learn about our Why.
From Conversions to Components
Born from a deep appreciation for classic vehicles and precision engineering, NICE began as a gas-to-electric conversion shop. In that work, we discovered something important — high-value EV batteries and motors were being written off and wasted.
Today, NICE focuses on recovering and re-certifying those components. We’re building a trusted supply chain for reclaimed EV parts, ensuring they can be safely reused in new applications — from energy storage to vehicle repair and repower projects.
Efficiency through Reuse
Every year, thousands of electric vehicles are retired while their major components still have years of useful life remaining. Traditional dismantling systems aren’t optimized for high-voltage EV parts, which often end up recycled before their value is fully realized.
NICE is solving that inefficiency. By reclaiming, testing, and certifying EV batteries and motors, we help our partners reduce sourcing costs, increase margins, and strengthen the circular flow of high-value components back into the market.
Trusted Process, Proven Experience
Our team combines expertise from top technology and automotive companies — Tesla, Rivian, Google, and Snap — with hands-on experience in diagnostics, systems engineering, and product development. We understand both the technical demands of high-voltage systems and the operational realities of the automotive supply chain; and, we’ve won awards, including "Best SUV" at Electrify Expo 2024 for our electric Suzuki Samurai conversion.
Our NICE Certified process ensures every reclaimed part meets rigorous standards for performance, traceability, and safety. This delivers the quality assurance and reliability that shops, fleet operators, and integrators need to operate with confidence.
Meet the team
Lauryn Morris
Founder & CEO
Lauryn is a Product, Design, and Strategy leader with nearly 20 years shaping technology-driven products and circular systems. Awarded 14 patents, 3 Gold Cannes Lions, and recognized by Fast Company as one of the Most Creative People in Business, she brings deep expertise in innovation, design, and strategy to tackling the systemic challenges of this moment in history.
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Sarah Lyon
High Voltage Technician
Sarah has had a passion for understanding how things work from a young age. Her creative endeavors include several solo cross-country motorcycle trips photographing women mechanics in their shops. As an ASE Certified Mechanic, Sarah teaches the Basic Auto Care Clinics, a series of workshops that empower people to understand more about their cars, and wrote an accompanying illustrated manual.
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Gael Chouchelamane, PhD
Battery Systems Engineer
Gael is a high-voltage battery systems leader with experience driving innovation across engineering, manufacturing, and validation for high-voltage lithium-ion energy storage systems in automotive, aerospace, marine and eVTOL sectors. His past roles include engineering leadership roles at Ricardo, Jaguar Land Rover, and Stellantis.
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Daniel Fifer
Growth & Strategy
Danny is a finance and operations leader who has spent his career helping companies scale. At Tesla, he managed business operations and finance during the company’s formative growth years. Among other strategic roles, he served as COO of Yondr. With a foundation in economics and environmental policy from Duke, Danny brings expertise in sustainable systems, operational rigor, and financial discipline.
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Brittney Manning
Executive Assistant
Brittney brings extensive experience managing large-scale, high-visibility projects from the Olympic and collegiate sports sectors. She contributed to NICE during her Climatebase Fellowship before joining to drive efficiency, communication, and collaboration.
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Chloë Greene
Creative Director
Chloë has worked across print, digital, and environmental design with over 20 years of multi-disciplinary experience. She has worked at Google, Meta, and, most recently, at Brand New School.
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Melika Jahangiri
Advisor
Prologis, formerly Rivian, Hyundai
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